Home / Books

Cover of Artificial Influence by Rhett Ullmann

Artificial Influence

A Practical and Philosophical Guide to Influence in the AI Era

The machine does the work. The human does the talking.

$19.99Ebook · PDF + EPUB · approx. 80 pages
Buy the ebook · $19.99
About the book

AI can now generate the content, the influencer and even the audience, which is exactly why real people are about to become more valuable, not less.

Artificial Influence shows founders and creators how to run AI as the best production team they'll ever hire without handing over the one thing it can't generate: a point of view, real stories and a real face. Part playbook, part gut-check on clones, disclosure and synthetic audiences.

Contents · 4 parts · 16 chapters

Part I: The Flood

  1. Two Camps, Both Losing
  2. The AI Stink
  3. From Influencers to Infinite Content
  4. Two Internets

Part II: The Team

  1. The Rule: The Machine Does the Work, the Human Does the Talking
  2. Talk Once, Ship Everywhere
  3. Look Like a Studio
  4. Research, Hooks and Volume Testing
  5. The Slop Checklist
  6. Disclose When It Matters

Part III: The Clone

  1. Should You Clone Yourself?
  2. Virtual Influencers and Bot Farms
  3. When the Audience Is Artificial Too

Part IV: What's Still Real

  1. The Things Nobody Can Generate
  2. Create the System, Not the Posts
  3. Don't Hand Over the One Thing

Working contents; chapter titles may change before release.