Selling Out
The smartest talent doesn't sell out. It sells in.
$19.99Ebook · PDF + EPUB · approx. 80 pages
Buy the ebook · $19.99
About the book
Contents · 4 parts · 16 chapters
“Selling out” is the oldest fear in creative life, and mostly a scam that keeps artists, athletes and creators broke while other people profit from their names.
Selling Out is a deal-maker's manual for creatives who intend to get paid: how licensing, endorsements, joint ventures and celebrity products actually work, what a name is worth and how to negotiate for it. It also covers the short list of deals that really do cost you your credibility, and how to spot them before you sign.
Part I: The Myth
- Sell Out. Please.
- A Short History of Getting Paid
- Who Gets Rich When You Don't
Part II: What Your Name Is Worth
- Your Name Is IP
- Fame Is a Balance Sheet
- Know Your Lane
- Create Before You Sell
Part III: The Deals
- The Endorsement: Renting Your Face
- The License: Renting Your Name
- The Joint Venture: Owning a Piece
- Buying the Legacy: Old Names, New Money
- Negotiating Like You Know Your Worth
Part IV: Selling In Without Selling Your Soul
- The Deals That Actually Cost You
- The Credibility Test
- When the Audience Says "Sellout"
- Get Your Cut
Working contents; chapter titles may change before release.
