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Cover of From Stranded To Branded by Rhett Ullmann

From Stranded To Branded

The brand that made you is often the brand that traps you.

$19.99Ebook · PDF + EPUB · approx. 80 pages
Buy the ebook · $19.99
About the book

The niche, persona or reputation that got you noticed can quietly become an island. The audience rewards only the old version of you, clients buy only the old offer, and every move away feels like starting from zero.

From Stranded To Branded is the rescue plan: how to tell you're stranded, how to plan an exit without burning what you made, and how to design your next brand with space to scale. You can change what you're known for without losing the people who know you.

Contents · 4 parts · 16 chapters

Part I: Shipwreck

  1. Welcome to the Island
  2. The Four Ways to Get Stranded
  3. Typecast: Why Success Is the Glue
  4. The Cost of Staying

Part II: Survey The Island

  1. Inventory: Name, Audience, IP, Relationships
  2. Who Actually Follows You, and Why
  3. Your Reputation Is a Ledger
  4. Rented Land

Part III: Make The Raft

  1. Pick the Next Island Before You Leave
  2. The Bridge Narrative
  3. Pivot, Extend or Burn It Down
  4. Borrowed Credibility for the New Lane
  5. The 90-Day Rescue Plan

Part IV: Never Strand Again

  1. Make Brands With Doors
  2. The Portfolio Self
  3. Off the Island

Working contents; chapter titles may change before release.